Pharma Plus

UI.Web design.Design System

A site overhaul that moved a two-decade-old pharmacy group online.

Year:

2026

Timeframe:

6 weeks

Tools:

Figma. Stark. Figjam. Notion. Chromatic

Category:

UI Design. Web design

Pharma Plus is an independent US pharmacy group with twenty years of local trust behind the counter, and almost nothing online. They wanted to move their services into digital without losing what made people walk in. I joined as UI Lead, owning interface design and the design system, working alongside a UX designer and one developer. Over six weeks we replaced a brochure-like page with a responsive, accessible and usable site including its lightweight design system.

Challenge

The existing site was a brochure built in 2000: four links, no mobile layout, and no way to complete anything. Every service still started with a phone call to a branch team already serving someone face-to-face. Three constraints shaped the work. Accessibility was a business requirement as the audience skews older and less confident digitally. The brand was out of sync across signage, print and digital, so nothing reinforced anything else. And with a team of three and no design capacity after launch, whatever I built had to be simple enough to survive handover.

Process

I started with the what, why and how: gathering business and user requirements with the UX designer to define the MVP. Those insights shaped the site structure, and from there I worked backwards into the components and patterns that would hold it together at scale. Competitor analysis, moodboards, wireframes and rapid prototypes — accelerated with AI iteration — gave us enough to test and sign off early. I worked closely with stakeholders and our engineer throughout, so the design decisions were technically viable on time. I delivered components, patterns and page templates in Figma across five user journeys: micro-interactions, responsive auto-layout, variants, theming and a colour and type token system, all well documented. Structured enough to build every page in the product.

Outcome

We delivered in six weeks against a 12-weeks plan, just myself one UX designer and one engineer. Rapid AI-assisted workflows and being completely in-synced from day one made it possible. Design foundations and every core component meet WCAG 2.2 AA, verified with Stark and Chromatic. Handover was quiet. Design-related production queries were near zero, which told me the documentation was working well. I shipped and moved on before post-launch research ran, so the long-term numbers aren't mine to report.