Mimao

Branding & Visual Identity

Yummy branding from the ground-up for the UK drink market

Year:

2024

Timeframe:

~ 6 months

Tools:

Figma. Procreate. Photoshop. AI editing

Category:

Branding. Visual design. Photography. Packaging

Mimao Drinks was disrupting the UK’s food market with an authentic rice drink concept. In this project I created from the ground-up their entire visual identity and art direction, crafting a cohesive and visual system across touch points.

Challenge

Tight deadlines, working as solo practitioner and multiple deliverables were the main challenges for this project. I had less than 11 months ahead to mark full completion, so, I needed to iterate and move fast. In other hand, I had full flexibility and creative freedom to plan and create as I feel suitable according to the brand asks.

Solution

In less than 6 months, I created their full brand identity from the ground up, including visual design, photography, web design and print collaterals. I could speed up through the process by integrating AI techniques into the workflow. I accelerated production without sacrificing quality, delivering a polished, cohesive brand presence across all platforms.

Results

Brand perception and feedback from the audience was overwhelming positive. New branding helps Mimao Drinks to quickly gain interest and recognition, leading to ramp up of sales and high digital interactions from the public.